ICON Agency
Brand identity for ICON Agency - a creator management agency representing trans creators, built around the idea “Born Iconic.”
ICON Agency is a creator management agency focused on representing and developing trans creators. The brand was built around the idea “Born Iconic” - celebrating individuality, confidence, visibility, and self-expression.
We developed a complete brand identity and visual system for ICON Agency, including logo design, typography, color palette, brand guidelines, 3D visuals, merchandise concepts, and social media creatives.
The creative direction combined feminine, bold, queer, and expressive aesthetics with Y2K-inspired imagery. Pink and soft rose tones, acid-lime accents, glossy textures, and distinctive typography helped establish a recognizable visual language.
The identity was designed to work consistently across digital communications, social media, branded merchandise, and promotional materials.
Our involvement focused on developing a complete visual identity for ICON Agency, from initial brand direction and logo design to brand guidelines and creative applications.
Brand Identity & Creative Direction
Developed the visual identity around the “Born Iconic” concept, combining confidence, individuality, and self-expression with a bold, fashion-inspired aesthetic.
Logo Design & Variations
Created the ICON wordmark with a distinctive star symbol representing visibility and presence. The identity includes a primary logo and compact variations for different applications.
Typography & Color System
Established the brand typography and color palette, combining Plus Jakarta Sans with soft pink and rose tones, acid-lime accents, and contrasting visual elements.
Brandbook / Visual Guidelines
Prepared the brand guidelines covering logo variations, typography, color applications, and visual principles to maintain consistency across brand materials.
3D Brand Visuals
Created expressive 3D visuals using Y2K-inspired textures, including glass, gloss, chrome, and fur effects, extending the identity beyond traditional graphic design.
Merchandise Concepts
Developed branded merchandise concepts and visual applications, including apparel and accessories, demonstrating how the identity works across physical products.
Social Media Creatives & Templates
Designed branded social media layouts and reusable creative templates for promotional, informational, and image-building content, maintaining a consistent visual identity across digital channels.
Brand Applications
Extended the identity across social media assets, merchandise concepts, promotional visuals, and branded graphic materials, creating a unified design system for ICON Agency.
